A frozen yogurt drink with a personality. And sunglasses.

Full branding for a frozen yogurt drink brand: a mascot with attitude, happy typography and a visual language that’s colorful and playful from the bottle to the cap.

Client: Yumi — Drink your mood (concept brand)
Year: 2026
Disciplines: Branding, Logos, Packaging, Illustration, AI
Role: Brand designer & illustrator

The brief

Create a full identity for a new frozen yogurt drink aimed at kids and teens, one that feels like a mood, not just a flavor.

What I delivered beyond it

A brand character who is the logo, the pattern and the campaign hero. Three flavors, each with its own color world. Packaging, patterns, merch, and social visuals that let the brand talk with its whole face.

Process

The logo: a character first, a wordmark second.

Tone of voice: “Yumi is more than a drink, it’s a mood.”

The character becomes a pattern.

The result

Next project

Body, simply. The O does all the talking.

SOMA →