The bulb was always the hero. It just needed a costume.
Sunbloom sells amaryllis bulbs as gifts. I designed packaging directions and a jumbo edition, and the Instagram feed that keeps the flower talking all year.
19Designed as part of my work at Group19 Digital.
19
Client
Sunbloom — amaryllis bulbs
Year
2026
Disciplines
Packaging, Social
Role
Packaging designer & illustrator
Agency
Group19 Digital
The brief
New gift packaging for amaryllis bulbs, plus a premium jumbo edition.
What I delivered beyond it
Illustrated directions, from Israeli fields to giant flowers you need a ladder for. Dielines with a carry handle that doubles as a bulb window. A hexagonal jumbo box that opens like a flower, and a roll-up for the stand.
Process
Direction one starts with a landscape, then finds the box inside it.
Direction two: the Israeli landscape, seen through the flowers.
Pl. 01
Another direction: amaryllis so tall you need a ladder.
